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Month: August 2013
Geoffrey Clarke Exhibition – Room 5 – A Symbolic Machine
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Geoffrey Clarke Exhibition – Room 4 – Blending the Lubricating Oils
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\r\nThe background images were found at http://www.fxguide.com and include material from Space Digital – also known for their work on Doctor Who – at http://www.spacedigital.co.uk/ – and by Psyop – also known for their extremely funky ads … for a selection check out http://www.psyop.tv/projects/selected/\r\n\r\nFor…\r\n\r\nSpace Digital Castrol video –http://www.fxguide.com/quicktakes/storm-nuke-on-set-with-space-digital/\r\n\r\nPsyop’s Castol video – http://www.fxguide.com/featured/psyop-tested-to-perfection/
Geoffrey Clarke Exhibition – Room 3 – The Chemist’s Table
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Geoffrey Clarke Exhibition – Room 2 – Introduction
Following on from yesterday’s image of the Geoffrey Clarke Exhibition Entrance, today’s is the transition wall, the introduction to Charles Cheers Wakefield and the birth of the Castrol brand.\r\n\r\nIn the late 19th century Charles Wakefield was working for Vacuum Oils Limited selling lubricants for heavy machinery. In 1899 he left to form his own oil company C C Wakefield Limited in Cheapside, London. Wakefield was a visionary and even at the beginning of the 20th century he saw that Automobiles and Aeroplanes would be the future of transport, and they would need lubricant oils. These oils would need sufficient liquidity to start working when cold but enough stability to work in extreme heat. Castrol was created, from mixtures of lubricants and Caster Oil taken from the Caster bean.\r\n\r\nBy the 1950s, when the new HQ Castrol House was commissioned, Castrol was synonymous with land speed records, motor racing and Honda superbikes.\r\n\r\n
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Geoffrey Clarke Exhibition – Room 1 – Entrance and Reception
It’s been many years in the making (!) but here’s the concept proposal for the entrance to the exhibition of Geoffrey Clarke’s ‘Extraction and Refining of Oil’ – his 1959 cast aluminium frieze covering 1,000 square feet of Castol’s HQ foyer.\r\n\r\n
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